Tuesday, August 25, 2009

Alinghi announces Hublot as a sponsor


(Photo credit: Guido Trombetta/Alinghi)
Alinghi announces Hublot as a sponsor. Left: Ernesto Bertarelli, Alinghi team president and right: Jean-Claude Biver, Hublot CEO
Alinghi, Defender of the 33rd America’s Cup, is proud to announce Hublot, the Swiss luxury watchmaker, as a team sponsor for the 33rd America’s Cup. Alinghi president Ernesto Bertarelli and Hublot CEO Jean-Claude Biver held a joint presentation at the Alinghi base in Genoa, Italy, this afternoon to announce this union of Swiss expertise. The two brands share many common values, be it their constant pursuit of precision and excellence, or their approach to technology – developing it to a maximum for greater performance.

“I am often asked ‘what is more important the technology or the people?’ and I always say that there is no technology without people and the partnership that we are announcing today symbolises exactly this sentiment. Welcoming Hublot – and more importantly Jean-Claude [Biver] – to the team as a Sponsor is a tribute to the fact that technology is about the people; those that understand what it means. I welcome them into the Alinghi family and onboard for the 33rd America’s Cup,” said Ernesto Bertarelli of the alliance. - http://www.alinghi.com/