Wednesday, October 10, 2007

Star studded launch for HUGO BOSS in Hamburg

At 9pm the guests started to arrive, including legions of 6ft tall blond supermodels and German TV celebrities. I was quite overwhelmed by all the photographers and camera crews when I arrived accompanied by Lady Maureen Mills and my girlfriend Kate Denham, but it was great to see so many familiar faces. By 10pm almost 1000 guests and VIPs were ushered out to the riverside, and given gold blankets (more usually sported by marathon runners at the end of their races!) to keep everyone warm. And then, the show started.

Hugo Boss had employed one of Germany’s top lighting companies to lend some glitz to the event and it really worked. The HUGO BOSS yacht looked extraordinary, suspended 30m in the air, lit by more than 40 enormous searchlights and lasers and then she glided slowly towards a raised platform to some haunting classic music. I was joined on the platform by Ukrainian boxing world champions Vitali and Wladimir Klitschko who were invited to officially christen the boat. Sadly, no doubt due to the McLaren F1 team's recent challenges within F1, Lewis Hamilton and Fernando Alonso, also recipients of Hugo Boss sponsorship, were unable to attend. And then it was time to party! Check out the video