Tuesday, December 1, 2009

A plus for sailing...


PUMA has picked up the international prize at the European Sponsorship Awards for their PUMA Ocean Racing campaign in the 2008-09 race, the company's first serious foray into sailing.

Entries for the awards were received from 10 European countries and were assessed by an independent panel of expert judges.

The announcement was made at an awards ceremony which was held as part of the annual two-day European sponsorship conference, Future Sponsorship, at the Mayfair hotel in London.

In the international category, PUMA beat off opposition from Vodafone's sponsorship of the McLaren-Mercedes Formula One team which was given second place. PUMA was also highly commended in the business to consumer category which was won by Wrigley's Extra with Coca-Cola second. - http://www.volvooceanrace.org/