Wednesday, January 27, 2010

Over 2 billion viewers will have access to the America's Cup on TV - Just not in the USA!

With less than two weeks until the first races of the 33rd America’s Cup, a massive TV broadcast reach has already been secured which should ensure that the dramatic, never seen before multihull races between the Defender Alinghi and the Challenger BMW Oracle Racing, with the capacity to reach a huge global audience.

Through the agreements with the European Broadcasting Union, which reaches 56 territories and has an audience of over 650 million. As well as Sports News TV spanning 160 territories, broadcasting to over 1.4 billion people and Transworld Sport with a global audience of over 302 million, the America’s Cup News packages are assured of a massive international audience of over 2 billion viewers.

Among the broadcasters are Great Britain’s BSkyB, TVE/Teledeporte and Canal 9 in Spain, French based Eurosport and Showtime in the Middle East. Broadcasters will take all of the America’s Cup output, including the 26 minutes race day highlights package, Race News package and the 52 minute summary wrap up programme at the end of the event.

Also, for the first time in the history of the America's Cup, races will be broadcast live free of charge on