Tuesday, August 21, 2007

MOOOOOVIN BILLBOARDS


We have to say that we do love what they are doing in Europe with the Open 60 for the Barcelona Race. The boats are awesome and the graphics are even better!

I hope that with the Volvo race, especially with teams like Puma, that the US companies see this as an opportunity to brand their companies with a sport that puts man against nature. Maybe a FedEx vs UPS boat! Our hope is that in future events we can change the stereotype of sailing as a rich man's sport to one seen as teams competing. We know that Larry and Ernesto do not help with that stereotype, but maybe we focus too much on them and not the other events that give a better look into sailing. -SK