Monday, July 2, 2007

God giveth, Bertarelli taketh Away:

There's a strong rumor doing the rounds in Valencia: If Alinghi win the 32nd America's Cup, skipper Brad Butterworth will not be allowed to accept it. Syndicate boss Ernesto Bertarelli will.

With a question mark over Butterworth's continued employment with Alinghi after this regatta, the rumors say that Bertarelli has opted to reduce the spotlight on Butterworth, with the future in mind.

We may have to wait to see if Alinghi wins and if any of this happens - but this is just one of the examples of how Alinghi have taken their public relations and communications strategy to a new level in what is shaping up to be one of the most heavily propagandised Cups in history.

More at: